The dramatic increase in the amount of data and information that organizations need to consider is daunting. Explosive growth of mobile devices (>1 billion smart phones), social media and machine sensors is generating data that didn’t exist a few years ago.
Thirst for insight
Organisations are demanding greater insight in order to respond to customer needs more effectively and to identify inefficiencies in business processes. User sophistication is also increasing and requiring solution that provide them more granular information.
Regulatory demands require deeper insight into risk, exposure and public responsiveness across a variety of industry sectors. Organisations are looking to analytics to meet this need.
At the top of the C-suite agenda
Increasing competition, cost and regulatory pressures are motivating business leaders to apply analytics derived insights to key business operations.